Holiday Season Plans

For the holiday season this year, Abercrombie & Fitch is doing something they've never before done. They have created gift box sets of some of their popular winter items, such as a hat and scarf set, pajamas for men and women as well their signature fragrances for each gender.

You can also tell when the holidays have arrived at Abercrombie & Fitch stores because their marketing and store packaging changes. A splash of red is added to their typical grayscale shopping bags and marketing. They also add festive red bows to their in store presentations and change up the music played in the store. For one month out of 12 they ditch their loud techno beats in favor of more festive holiday music. Along with that, right before Christmas, Christmas Eve to be exact Abercrombie has its biggest sale of the year, just in time for the holidays.