Abercrombie & Fitch has actually done a lot globally from recieving exported merchandise from countries in South America and Asia to opening stores all across Europe and Asia. One thing I've seen first hand as an example of the global effect of the company was the pricing and the exchange rate between the US and Europe. Although there are Abercrombie & Fitch stores in London and Milan and Hollister stores located all around Europe, the Abercrombie & Fitch store in New York City attracts a lot of European customers. One reason being the exchange rate between the US dollar and the British pound and the euro. Customers raved about how much money they saved purchasing items in an American store that they would buy many items in bulk. Another reason for a heavy International following is because although Abercrombie & Fitch maybe seen a certain way in this country, internationally they love it. So for people that don't have access to a store where they live they purchase many things in buy for their friends and family back home.
Abercrombie & Fitch also tapped into the globTheal market by choosing to open up stores internationally. Something that greatly helped bring in more business for the company, while providing more internal jobs aside from merchandise production. Opening stores internationally also help get the company name out there and allow people internally access to something that for so long was so limited.
The Abercrombie & Fitch store in Ginza, Japa
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